MBA 551- Retail Concepts and Environment

INSTRUCTIONS FOR PAPER-SETTER

The question paper will consist of Two parts, A and B. Part A will have 15 short answer questions (40-60 words) of 2 marks each. Part B will have 12 long answer questions of 5 marks each. The syllabus of the subject is divided into 3 sections I, II and III. The question paper will cover the entire syllabus uniformly. Part A will carry 5 questions from each section and Part B will

carry 4 questions from each section.

INSTRUCTION FOR CANDIDATES

Candidates are required to attempt all questions from Part A and 9 questions of Part B out of 12.

Aims and Objectives

To provide the student with an in-depth understanding of retail promotional concepts & type of retail outlets & there functioning.

Section I

Definition, nature, purpose and scope of management Functions of a manager, an overview of planning, organizing and controlling. Is managing a science or art? Ethics in management and social responsibility of managers.

· Retailing- Introduction, Concepts and Overview

· Development and Growth of Retailing

· Retailer’s Customer and Consumers

Section 2

· Retail Mix- Introduction, Concept and Relevance; Importance;

· Retail Institutions and Types of Retailers

· Retail Communication Mix-Importance, Elements, Integration of Mix Elements

Section 3

· Retail Promotion- Concepts, Importance; Elements

· Multi Channel Retailing

· Retail Location and Site Selection

· Retail Market Strategy